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Cereal Crimes

Deceptive advertising at the breakfast table

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49% of Americans eat cereal for breakfast. It is the third most popular item at the grocery store, with 2.7 billion boxes sold annually.

This video is about the meaningless marketing hype of the "natural" label on those cereal boxes.

The Cornucopia Institute is an organization dedicated to seeking economic justice for the family-scale farming community, and supporting them to produce local, organic and authentic food.

They tested some of these "natural" cereals and found high levels of genetic contamination. The USDA found the same thing in their research.

Buying "natural" does little, if anything, to avoid synthetic inputs and toxins used on the farms and inside the manufacturing plants.

The good news is that real organic cereal often costs less than the "natural" ones!